Incredibly rich. For over 5000 years olive oil has been used as a healing elixir to restore new life to anything it touched. Proclaimed as liquid gold olive oil is rich in essential fatty acids that import moisture directly to the hair scalp. With consistent use olive oil has historically been known to improve elasticity and hydration in hair. Organic Root Stimulator has blended olive oil into a rich moisturizing lotion that conditions and protects the hair from high heat. Olive Oil Incredibly Rich Oil Moisturizing Hair Lotion aids in restoring the hair s natural moisture balance while straightening the hair and providing a lasting sheen.