One of the unintended consequences of color processing is frizz. Color chemicals can make your hair more porous by degrading the tight outer cuticle layer. Dreaded moisture gets in - hair frizzes out! COLOR WOW borrows from textile technology covering each hair strand with an invisible waterproofing cloak: heat-activated polymer works to compress, tighten and seal hair strands hair is supernaturally sleek, smooth and super silky effects last up to 3 days, even through shampooing Unlike typical "humidity-guard" serums, will not build up, weigh hair down or make it greasy USAGE After shampooing and conditioning, apply COLOR WOW to damp, towel-dried hair. Spray liberally and evenly on hair, section by section, and then blow-dry. COLOR WOW's humidity proofing formula is heat activated. Humidity-proofing will last up to 72 hours or 2 to 3 shampoos. Reapply after 2 to 3 shampoos.If desired, Color Wow Cocktail can be applied before COLOR WOW application. For best results, do not apply wet styles to hair during COLOR
- Anti-Frizz Protection: Shields your hair against humidity for a sleek, frizz-free finish.
- Mirror-Like Shine: Enhances gloss and leaves hair with a smooth, high-shine surface.
- Lightweight Formula: Won't weigh down your hair, keeping it bouncy and voluminous.
- Heat-Activated: Works best when applied before blow-drying, sealing in the benefits with heat, Invisible Shield: No sticky residue or build-up, leaving hair looking natural
- Long-Lasting Results: Stays effective through multiple washes, keeping hair manageable, Suitable for All Hair Types Perfect for straight, wavy, or curly hair.