Matte finish & strong hold is what this Clay Pomade is all about. A lightweight mix of Clay, water and essenetial oils offers an all-round treatment and styling solution. Best applied to dry hair, this easy-to-use Pomade locks in your look with a completely dry finish - not a shine in sight! For best results, dry your hair with a hair dryer then apply the Pomade to the hair as you style it. You'll only need a tiny amount.