Think of Briogeo’s Be Gentle, Be Kind Matcha + Apple Superfood Shampoo as a revitalising green juice for your hair. The luscious formula is inspired by the nourishing ingredients typically found in rejuvenating, ultra-healthy superfood smoothies (it even comes in the same kind of bottle), harnessing the fruit and vegetable nutrients to support healthy-looking hair and a balanced scalp. Powerful antioxidants from matcha provide impressive protection from damaging environmental elements and guard against colour fade, while apple is rich in natural procyanidin, a compound shown to encourage hair health. Completing the nourishing cocktail, there’s also spinach, broccoli, cucumber and lemon extracts – all the green goodness your hair could hope for. Gent