Etude House is Global Make-Up Brand that spreads the fun makeup play culture. As the first-ever domestic makeup brand, Etude House provides every woman with an experience to discover and develop their own beauty. In keeping with the brand’s philosophy: “Every woman was born a dignified and beautiful being that deserves to be loved”, we have created Etude House where everyone can enjoy the culture of "Makeup Play". The name ETUDE means "To study or to practice" in French and was inspired by the name of the beautiful 19th-century piano score by Chopin. Like a song for practice that eventually turns into an artistic melody, we at Etude House also want our customers to find makeup to be an enjoyable play and discover their unique beauty. We are expanding our "Makeup Play culture" to enable this experience. With extensive colour palettes, the quality you can trust, adorable design and affordable prices, we are being loved as the No. 1 K-beauty makeup brand, leading the trend not only in Korea but Globally. How to use suggests tidy your lip line with a lip concealer. Colour your lips from the inside and naturally move outwards.
- Keeps lips moisturized hence preventing them from chapping
- Provides a natural-looking definition to lips
- Superior formulation glides smoothly and stays put throughout the day
- Water type texture is easily applied and lasts longer on the lips
- Includes active ingredients which are regenerative in nature