GUCCI HSCAMAZONGUC21284 Guilty Platinum Edition EDT 90ml

Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute. During the 2010s, Gucci became an iconic 'geek-chic' brand. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the house has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the kering group. A global luxury group, kering manages the development of a series of renowned houses in fashion, leather goods, jewelry and watches. Discover the stories behind Alessandro Michele's collections, exclusively on stories.

• Woody aromatic fragrance for men Guilty Platinum was launched in 2016