In 2007, our founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.
We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way. Connect with fellow fitbit users through the app.
- Crafted with premium-grade material to prevent skin irritation
- Outfitted with an adjustable closure that renders a secure and customised fit
- Breathable design effectively avoids perspiration offering maximum user comfort
- Boasts an elegant patterned finish that accentuates the overall aesthetics
- Preferred band composition withstands daily wear and tear