LET'S DO THINGS OUR OUAI.OUAI is a breath of "fresh hair" in the beauty and wellness world. It's here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI FINE CONDITIONER REFILL POUCH.Read the FINE print... this conditioner delivers. Bring bounce, volume and attitude to your locks with the help of keratin, biotin, and chia seed oil. Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with the OUAI Fine Shampoo for the hair you deserve. And why not help save the planet too. Refill pouches help reduce our carbon footprint by 30%. Win-win, we're fine with that.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the 'Gram without the glam squad.
GLOW FROM HEAD TO TOE.The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI's line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.OUAI is more than a company; it's a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
OUAI FINE CONDITIONER REFILL POUCH. Give fine hair the softness, bounce and volume it craves without weighing it down. Nourishing ingredients help strengthen and hydrate so you can spend less time photoshopping your hair and more time living a "full life."
YOUR HAIR'S HOLY GRAIL. Nourishing conditioner with keratin, biotin and chia seed oil gives fine hair life! Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Fine Shampoo for the hair you deserve.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.
- OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.