Smart Beauty Purple Hair Dye Permanent with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Purple Hair Dye, Permanent Hair Colour, PPD Free, Vegan, Cruelty Free

There has never been a better product to help you go transform your hair color with Smart Beauty Amethyst Purple hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after coloring. Using the latest salon quality hair coloring technology, we make it accessible and affordable for home use. Smart Amethyst Purple permanent hair dye is suitable for new color users or to cover root growth, cover grey and refresh or change hair color. To achieve the optimum shade please refer to the shade chart, as your current hair color will affect the finished color result. What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Colour Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Amethyst Purple permanent hair color with added Smart plex, a 75ml bottle of Smart Colour activator cream, a pair of protective gloves and an easy to follow illustrated step by step instruction leaflet. Our mission is to inspire and guide our customers to have a good and trusted experience with our unique range of hair colors. We have been making hair colors for over 15 years and are exceptionally proud of them. At Smart Beauty we source and manufacture responsibly, being mindful of the impact on our society and planet.

• ✅ PERMANENT PURPLE HAIR DYE: Beautiful and fashionable shade of Amethyst Purple Hair Color, for dark blonde to mid-brown hair.
• ✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
• ✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides.
• ✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
• ✅ BEST RESULTS: Apply to dark blonde to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
• ✅ 100% GREY COVERAGE: We place great emphasis on achieving intense color results - as you would expect from a professional salon.
• ✅ VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.