About this item: HOW TO USE: Apply Body Building Shampoo to wet hair and lather well with a gentle kneading of the scalp for 60 seconds.FORMULATED WITH KERATIN: A Keratin shampoo for volume and lift which boosts limp hair. Full of carefully selected volumizing ingredients to give you the best body and bounce from root to tip.IDEAL FOR FINE HAIR: Gentle cleansing shampoo for daily use with maximum volume, making fine hair manageable and easy to style. Contains Natural Cellulose to plump and thicken each strand.FORMULATED WITH KERATIN: A Keratin shampoo for volume and lift which boosts limp hair. Full of carefully selected volumising ingredients to give you the best body and bounce from root to tip. See more product details