Fekkai BLONDE RX PURPLE TONING SHAMPOO - 8.5 OZ - NEUTRALIZES, REPAIRS & HYDRATES BLONDE, BLEACHED HAIR - SALON GRADE, EWG COMPLIANT, VEGAN & CRUELTY FREE

About this item: TONE & REPAIR - This shampoo neutralizes brass and dullness with ultra-violet pigments & charcoal powder while repairing & preventing damage. When used with our Anti-Brass Repair Mask, experience hair thats 3x stronger with 67% less breakage.PLANT POWERED - Avocado, Coconut, & Jojoba Oil penetrate deep into the hair cuticle to moisturize, strengthen & prevent split ends for softer, smoother hair. Shea Butter eliminates frizz while improving overall hair health & shine.FIGHT BRASS & BREAKAGE - Each vegan Blonde Rx product helps neutralize brassy or yellow tones & repair bleached and damaged hair cuticles, restoring brightness, luminosity, and shine to your blonde hair.CLEAN WITHOUT COMPROMISE - The Blonde Rx collection is salon grade, EWG compliant, Leaping Bunny certified & vegan. Free of sulfates, silicones, parabens, phthalates & gluten. Safe for color-treated, chemical & keratin processed hair.HOW TO USE - Apply to wet hair on the sides of the head, crown & nape of the neck. Leave on for at least 2-3 minutes or longer depending on the desired degree of neutralization. Rinse thoroughly.SALON PERFORMANCE AT HOME - Iconic stylist Frederic Fekkai continues his legacy with a new mission: to formulate high performance hair care & styling products, combining the power of clean science and naturally potent plant extracts. See more product details