After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With only a credit card, a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998. Too Faced is a serious makeup brand that knows how to have fun. We believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world. With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your looks, find what you love and own your pretty. Too Faced crosses the pond and opens its first dedicated store on Carnaby Street in London. Ingredients- Water/aqua/eau, cyclopentasiloxane, glycerin, aluminum starch octenylsuccinate, isododecane, polyglyceryl-4 isostearate, cetyl peg/ppg-10/1 dimethicone, hexyl laurate, dimethicone,1,2-hexanediol, alcohol, bht, butylene glycol, caprylyl glycol, cocos nucifera (coconut) water/cocos nucifera water, diphenyl dimethicone, disteardimonium hectorite, ethylhexyl methoxycinnamate, ethylhexyl palmitate, hexylene glycol, lecithin, magnesium sulfate, phenoxyethanol, pistacia lentiscus (mastic) gum/pistacia lentiscus gum, polysilicone-11, potassium sorbate, propylene carbonate, rhododendron ferrugineum extract, silica dimethyl silylate, sodium hyaluronate, tetrahexyldecyl ascorbate, tetrasodium edta, tribehenin, triethoxycaprylylsilane, iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891). How to use- Apply with fingertips, sponge, or Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage.
- Coconut water helps delicately replenish skin's moisture levels without over hydrating
- Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
- Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance
- Oil-free foundation masterfully diffuses the line between makeup and skin for the perfect naturally flawless finish
- You can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way