This Lacoste Live eau de toilette opens up new horizons. A fragrance for men with a creative approach in both style and substance, for all urbanites with a taste for innovation.
The crocodile's first steps. Boston, 1923. Young tennis prodigy René Lacoste is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. More recently, Lacoste's popularity has surged[citation needed] due to French designer Christophe Lemaire's work to create a more modern, upscale look. In 2005, almost 50 million Lacoste products sold in over 110 countries.[citation needed] Its visibility has increased due to the contracts between Lacoste and several tennis players, including former American tennis players Andy Roddick and John Isner, French veteran Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste had also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.
- Lacoste live was launched in 2014
- Nose behind this fragrance is Jean-Michel Duriez
- Long lasting effect will make you feel unique and indulgent