The company of Armand Basi have since then focused on providing excellent customer service and producing fashion garments of high quality. Their knitwear was originally sold in department and concession stores before Armand Basi went on to open stand-alone boutiques. The first boutiques that were opened were the ones in Spain before more shops opened their doors to customers in Europe, North America and Asia. The first real fashion collection that encompassed all kinds of ladies' wear was presented in 1986. Since then several lines of ladies' wear and men's wear, shoes, bags, accessories, watches, sunglasses, belts, homewear and fragrances were launched. Today the brand aims at middle and upper middle class young professionals of both sexes in the age group of 25-35. The creative heads behind the fashion and lifestyle brand Armand Basi translate their concept of urbanity, individuality, modernity and style into fashionable garments that appeal to their targeted customer base.
- Holds a top-notch place in the list of all time favorite perfumes
- Fragrance with endless possibilities, captivating the daring
- Sillage with gentle and balmy warmth, with soft enveloping accents
- Has an expression of luxury-capturing the brand's refinement and elegance
- Classic fragrance which is widely adored for its captivating aroma and poignant effect