BRIGHTEN COLOR-TREATED OR NATURAL HAIR: Solutions by Great Clips Violet Shampoo is a toning shampoo formulated to brighten and enhance blonde, gray and white hair. | NEUTRALIZE UNWANTED BRASSY WARMTH: No more dull hair color! Illuminate those blonde highlights and restore your hair's bright color. | WORKS ON COLOR-TREATED OR NATURAL HAIR: Our violet shampoo is effective on blonde, grey and white hair regardless if your hair color is natural or chemically-treated. | USE CAREFULLY: Apply to wet hair, lather, leave on for 3-5 minutes and rinse. Depending on your routine, use the violet shampoo 2-3 times per week in rotation with your favorite shampoo to maintain optimal results. | WHO NEEDS THIS PRODUCT? Recommended for all people with chemically-treated or natural blonde, gray or white hair, who want to remove warmth and brassy, yellow tones. This shampoo can be used by both men and women!