Transform your blonde or gray hair with this professional-grade purple shampoo that effectively neutralizes unwanted brassy tones. This gentle yet powerful formula is infused with nourishing coconut oil and shea butter to keep your hair moisturized while maintaining its desired cool tones. Free from harsh ingredients like parabens, silicone, and sodium lauryl sulfate, this 14 fl oz bottle delivers salon-quality results at home. The rich purple pigments work to enhance and brighten your hair color, leaving it looking fresh and vibrant. Perfect for maintaining platinum, silver, or highlighted hair between salon visits, this shampoo helps preserve your desired hair color while providing essential care for your tresses. The convenient flip-top cap makes application easy, while the concentrated formula ensures long-lasting results.