Vegan and Cruelty-Free: Made with natural ingredients and free of phthalates and formaldehydes | Soft Pinch Formula: Lightweight and buildable liquid blush for a natural flush | Love Color: Vibrant pink blush shade that enhances warm undertones | Blender and Mattifying: Can be used to blend and set makeup for a smooth finish | All Skin Types: Gentle formula works well on sensitive skin