Gentle And Soothing; Our color safe ACV shampoo is formulated for all hair colors and types; Add shine & vitality to natural and color treated hair while protecting against fade and flakes | Goodbye, Flakes; dpHUE’s Apple Cider Vinegar Shampoo gently cleanses and purifies hair while soothing and moisturizing dry, itchy and flaky scalps; Does not strip natural oils essential to scalp and hair health | Like You Just Left The Salon; Our hydrating shampoo seals the hair’s cuticle and rebalances pH to reduce frizz and increase shine and vitality; Formulated without Parabens, Sulfates, Phthalates, Gluten, Silicone; Animal-friendly and made in the USA | Avoid Over Shampooing; dpHUE’s color care shampoo can be used weekly or as often as needed; Use in combination with ACV Detangling Conditioner; Alternate usage with our ACV Rinse on days when you need a gentle cleanse | Meet Your New Favorite Shampoo; Whether you’re blonde, brunette or uniquely bold, we’re confident you just found your go-to shampoo for color treated hair