Previous page Next page What is a toner? A hair toner enhances hair color by neutralizing brassiness and unwanted tones, ensuring your ideal shade shines through. How are your Toning products different than my current brand? Our Gloss+ Toning products will tone brassiness without drying hair. Its deep conditioning benefit helps ensure hair is left toned, soft and shiny. How do I know what Gloss+ Toning product is right for me? Purple: If showing yellow brassiness in blonde hair, silver hair or any kind of highlighted hair. Green: For overall dark brunette hair that's are showing red brassy undertones. Do not use Green if you have blonde or lightened hair. If I have medium brown hair with highlights, do I choose G+ Toning Purple or Green? We recommend using Gloss+ Toning Purple Can I leave Gloss+ Toning for longer than 5 minutes? We do not recommend leaving Gloss+ Toning on for more than 5 minutes. In order to prevent over processing. The highly pigmented formula delivers results quickly in under 5 minutes. You May Also Like ACV Hair Rinse Add to Cart Cool Brunette Shampoo Add to Cart Cool Blonde Shampoo Add to Cart Root Touch-Up Kit Add to Cart Color Dream Add to Cart Best For All hair types All brunette hair types All blonde hair types All Dark Brown hair types All Blonde hair types Benefits Removes buildup Eliminates brassiness Eliminates brassiness Instant gray root coverage Boosts color and shine Size 8.5 oz 8.5 oz 8.5 oz 2.5 oz 4 oz Vegan ✔ ✔ ✔ ✔ ✔ Leaping Bunny Certified ✔ ✔ ✔ ✔ ✔ Leaping Bunny Certified by the Coalition of Consumer Information on Cosmetics for adopting the Corporate Standard of Compassion for Animals. Valid until 11/15/25.