STYLE TO LAST ALL DAY: This styling cream has a flexible and pliable hold with long-lasting strength to last the day. Great for people with short to mid-length hair. | NATURAL TEXTURE: This mens hair gel gives your hair structured definition with a natural looking finish. Because of this, our hair styling cream also gives your hair the texture it deserves! | MADE WITH THE GOOD STUFF: This product is infused with pure ingredients like Irish moss and white pine to hydrate and moisturize the hair as well as combat harmful bacteria. | HOW TO USE: For optimal results, rub a desired amount of the hair cream between your palms and work evenly through slightly damp or dry hair. | LATITUDE BY GREAT CLIPS: This new men’s product line includes some of the same formulas as GRIT and Men’s Solutions that are now free of unwanted ingredients and boosted with beneficial extracts. The line also features fragrances you know and love! Same great products, same great performance!