STRONG + DEFINED: Similar to a pomade, this mens hair gel has a strong hold and solid shine, giving you the defined style you need. This gel also has the necessary strength to keep your hair in place the entire day. | HYDRATE YOUR HAIR: Unlike other hair products for men, this styling cream does not dry out your hair and will not flake or cause buildup. To provide better hydration in this new formula, we removed DMDM hydantoin which actively removes moisture. No more dry scalp! | MADE WITH THE GOOD STUFF: Our hair cream for men includes the pure extracts of orange and comfrey to promote healthy and strong hair while also soothing your scalp. This styling gel is paraben, sulfate, and phthalate free. | HOW TO USE: Work a small amount through dry or towel-dried hair and style. | LATITUDE BY GREAT CLIPS: This new men’s product line includes some of the same formulas as GRIT and Men’s Solutions that are now free of unwanted ingredients and boosted with beneficial extracts. The line also features fragrances you know and love! Same great products, same great performance!