FEELS AS LIGHT AS A FEATHER. The lightweight feeling of our lipstick is ideal for comfortable all-day wear without the risk of chapping your lips; The formula is not overly drying, so your lips will look plush and feel great all day long. | LUXURIOUS AND SILKY TEXTURE. The velvety texture of our expertly crafted formula easily glides over the lips to provide definition with its highly concentrated pigments; Get full, pillow-soft lips with our lipstick. | IMPRESSIVELY CONCENTRATED FORMULA. The highly concentrated formula of our lipstick is long-lasting and intense, providing color payoff that brightens the smile; The full-coverage color is rich and creamy to ensure a wonderfully sensory experience. | CHANNELING VITALITY VIA SENSORIAL EXPERIENCES. Colors, textures and sensorial emotions are continuously evolving thanks to scientific research, state of the art technology and innovation; PUPA Milano is makeup and skin care with top quality appeal. | PUPA Milano - MADE IN ITALY. PUPA Milano is all about creativity, design, trends, and "Made in Italy" beauty; Discover our complete range of luxury makeup, skincare, beauty kits, and sun care products; Perfect for any occasion, big or small.