LASH-BY-LASH DEFINITION. This ultra creamy mineral formula delivers extreme, long-lasting pigment, while a flexible tapered wand applicator envelopes each and every lash in a full coat of color- for lashes that are full, long, and pigmented all over. | COAT LASHES WITH RICH NATURAL PIGMENTS. The ultra-purified mineral formula and rich natural pigments help coat lashes with rich minerals while also protecting and caring for them | AN INSTANT LASH LIFT. Defy gravity with this ultra buildable, creamy mascara formula. Brush on layer after layer of this pigmented mineral product without worrying about any clumps or flakes, creating long, thick, and lustrous lashes. | BUILD-UP FORMULA. Ideal for short and fine lashes, IDUN Minerals Eir Mascara, uses a build-up formula - after applying several layers, you'll notice a separate and defined result | SPECIALIST STAMP OF APPROVAL. Our brand combines high-performance formulas and high-quality results. The products are formulated in close cooperation with researchers and dermatologists and are developed for all skin types, even the most sensitive.