INSTANTLY CONCEALS: Discretely fill in and hide hair loss without an obvious or unnatural look | STAYS IN PLACE: Our keratin based hair thickening fibers stay firmly in place all day and night | MORE COLORS: We offer 10 color options to match and blend with virtually any shade of natural hair | EASY TO APPLY: The fillers cling to existing hair when you shake and style over thin / balding areas | FOR DAILY USE: Our 0.88 ounce bottle can last anywhere from 30-60 days with heavy to light usage