The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.
- HYDRATE & REJUVENATE - Our serum contains hyaluronic acid, which helps increase surface & deep skin hydration. Locking in moisture for long-lasting dewy looking skin
- RESTORE & PROTECT - Contains bromelain (pineapple extract) enzyme to help slough away dead skin cells, reducing blackheads. Then collagen encourages skin renewal helping your skin look plumper, firmer and more youthful
- HOW & WHEN TO USE - This moisturizing serum is great after a toner. Apply 2-3 drops evenly to your face and neck, then gentle pat/tap with your fingertips. Let the serum absorb into your skin naturally without rubbing it in.
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our skincare products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 Serums are vegan-friendly & 100% cruelty free. None of our products are tested on animals