Alex Costa Forte Series Hair Pomade for Men, Medium Flexible Hold, Low Shine, 3 oz, Water Based for Slicked Back Hairstyles, Thick, Non-Greasy, by Alex Costa

Coiff your hair up for that dapper look with the Mens Pomade by Forte Series. Our hair pomade for men has a buttery-smooth texture that you can apply on wet or dry hair for a slicked-back or a texturized hairstyle, without weighing your hair down or leaving an unwanted goopy or shiny effect. Simply scoop out a nickel-sized amount of pomade and sculpt hair with a brush or fingers while blow-drying to create volume. Or, apply the product by running fingers through freshly blow-dried or damp hair, starting from the back to volumize and add to your hair's natural shine. This is a water based pomade for men that offers a non-greasy finish and easy washout. We also infused keratin and follicle growth-promoting biotin and provitamin B-5 into this smoothing pomade to help keep your hair in good shape inside and out. Our pomade could just be your go-to styling product if you want to do pompadours, combovers, or just want a voluminous hairdo that holds but is restyleable. WHO TO USE: Scoop out a nickel-sized amount of pomade and sculpt hair with a brush or fingers while blow-drying to create volume (for wet hair). Apply the product by running fingers through freshly blow-dried or damp hair, starting from the back to volumize and add to your hair's natural shine (for dry hair). SLICKED BACK WITHOUT THE SHINE - Forte Series Mens Pomade offers firm, pliable hold for classic clean-cut styling without the unwanted goopy, shiny effect. It’s formulated to be pliable & restyleable once applied to hair, so you can transform your hair into pompadours, comb-overs, & slicked-back styles! This lightly scented mens hair pomade is formulated with nourishing biotin & provitamin B-5. WORKS ON MEDIUM TO THICK HAIR - This smoothing pomade is intended for medium to thick hair. To apply, spread a nickel-sized amount in your palms and rub your hands together to activate. Run your fingers through your hair while blow drying until you get a volumized, classic hairstyle. This pomade has minimal tugging/pulling and will not weigh your hair down. STYLE WET OR DRY HAIR - For a wet, slicked-back look, use a comb to evenly distribute the pomade onto towel-dried hair and set hair into the desired style for a firm, matte hold. For use on dry hair, warm a small amount of product by rubbing it between fingertips for a few seconds and rake through the hair to define texture or curls, add natural shine, smooth dry ends, and tame flyaways. EASY WASHOUT - Our mens thickening pomade not only offers a buttery-smooth application for classic, clean cut hairstyles, but also a non-greasy finish due to its water-soluble formula. This water based pomade easily washes out and keeps your hair (and pillow) from looking greasy or feeling sticky. WHO WE ARE - Forte Series was founded by men's lifestyle influencer Alex Costa. We create hair care and styling products for men using salon-grade ingredients, using feedback from our thriving community of hair enthusiasts. Our products are sold in over 50 countries and counting.