The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London. Their aim - that everyone should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be. With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.
WHO TO USE:
Apply evenly to clean skin using a makeup brush, beauty blender, or fingers, starting from the center of the face and blending outward.
Special Feature:
Matte
- FLAWLESS - Medium coverage builds quickly and easy to covers spots, blemishes and imperfections. Giving your skin a dewy-matte, poreless natural 'no makeup' look. Legend is the perfect formula for normal skin.
- ALL DAY LASTING - W7 Legend Foundation stays on for hours, so you can wear your look with confidence thanks to all day durability.
- SHADES - To fit and provide great coverage for a wide range of skin tones, so you can find your 'fit me' dream colour.
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are vegan-friendly & 100% cruelty free. None of our products are tested on animals