Inoar is inspired by our customers, distributors, and employees. Our mission is to create and market innovative products and services that promote well-being, quality, safety, and socio-environmental responsibility. Our value and longevity are linked to the ability to contribute to the evolution of society, care for the environment, respect for animals, and sustainable development. This is further supported with top-performing product formulas accessible to all. All new Inoar products have been created with our updated philosophy and are 100% vegan. That is, they are not tested on animals and do not contain ingredients of animal origin. In addition, we are working on formulas that are free of silicones, parabens, or synthetic preservatives, and we are seeking out more and more botanical ingredients. Since 2015, our formulas have undergone a review and are being reformulated to make Inoar more environmentally friendly than ever throughout the production chain. Environmental friendliness has always been our essence, and creating products with botanical ingredients that are natural and cruelty-free is not a trend; it’s an attitude that leads our values. Our Argan Oil Leave-in has a unique formula, which is infused with Argan Oil, amino acids, and Provitamin B5. This helps to penetrate the hair surface, enhancing the smooth effect & protecting it from heat while providing intensive moisture.