Get a cool platinum look with got2b Bleach It Hi-Lift. This product allows you to lighten your hair up to 9 levels and leaves it feeling smooth. It includes our Kick Brass Purple Mask, an anti-brass purple mask that will neutralize brassy & yellow undertones to give you a cool striking platinum result for head-turning looks! Go on - Show off your cool blonde style! Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains the feeling of natural texture of your hair.