Schwarzkopf Keratin Blonde Hair Dye Natural Blonde 11.0, Hi-Lift Permanent Color - Professional Quality Blonde Formula. This hair dye mask provides rich, striking color on all hair textures - while reducing hair damage*. The Keratin hair color formula was developed with professionals to provide professional quality hair color and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair*. In addition, this Natural Blonde hair color for women provides up to 4 levels of lift while reducing hair damage**. The pre-lightening serum conditions hair before toning for a more even color result. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing salon inspired hair color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair*. 4 levels of lift with less damage**. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Natural Blonde 11.0. *Against combing breakage on damaged hair vs. a non-conditioning shampoo. ** On damaged straight hair vs. untreated.