Cruelty Free! CRUELTY-FREE – We at Mad Beauty never test any of our products on animals! About Mad Beauty USA LLC Established 2000 We bring inspiration, innovation, & fun to everything we design in our UK Headquarters. Our experience and expertise in the professional beauty industry means that we only produce high quality and fully compliant beauty gifting products that you can rely on. The Mad Beauty brand has been established over the last 20 years. With nostalgia firmly in mind, we have more recently introduced several adult-oriented, licensed products featuring Disney, Friends, Winnie, DC, & Looney Tunes