BECCA The Etherealist Skin Illuminating Foundation, EF 10 (Medium) shade: Comfortable, shine-free, smooth, moisturize. Medium to full coverage. Makeup artist go to. Even, bright & natural look

Think Kevyn Aucoin foundations! When it comes to finding the ideal makeup foundation, it's essential to consider several factors to determine which product will work best for your skin and desired look. First, think about the coverage level you're looking for. Would you like a full-coverage foundation, medium or a light-coverage one? Whether you have oily, dry, or combination skin, or deal with acne, rosacea, or hyperpigmentation, there are foundations available to address your needs. Be sure to look for products that are suitable for your skin type and concerns, as well as those that are non-comedogenic and fragrance-free if you have sensitive skin. There are many foundation formulas to choose from, including liquid, powder, cream, and stick. Some products are also designed for specific skin types, seasons, or occasions, such as mature skin, summer, winter, weddings, or everyday wear. Additionally, some foundations offer sun protection or other benefits, such as oil control or hydration. In terms of finish, you can choose from a variety of options, such as matte, dewy, luminous, or natural. You can also opt for transfer-proof, waterproof, or sweat-proof foundation to suit your lifestyle. Moreover, you can find foundations in a range of shades and undertones to match your skin tone, with popular options like BB creams, CC creams, and tinted moisturizers offering a more natural look. It's essential to select a foundation that's easy to apply and comfortable to wear, whether you prefer affordable or high-end products. Some foundations are also photo-friendly or long-lasting, with touch-up capabilities to keep you looking flawless throughout the day. Ultimately, finding the perfect foundation requires patience and experimentation, as everyone's skin and preferences are unique. By considering the coverage, skin type, finish, and other features that are important to you, you can find a foundation that enhances your natural beauty and makes you feel confident. WHO TO USE: Apply the foundation with a makeup brush or sponge and build coverage as desired. Special Feature: A lightweight, medium coverage, moisture-packed foundation. Creates a natural, luminous, airbrushed appearance. The Kevyn Aucoin Etherealist Skin Illuminating Foundation (Medium EF 10 Shade for Medium/Dark Complexion with Warm/Yellow Undertones): Illuminate your skin with our best-selling lightweight foundation has a medium-buildable coverage that is packed with moisture to deliver a naturally radiant finish. Which creates a natural, luminous, and airbrushed appearance. Available in 16 shades and housed in a modern clear package, i.e., a makeup artist pro-perfect for finding shades. Perfect for all skin types: Normal, Dry, Combination, and Oily. Dermatologist-tested. Our iconic and award-winning foundation has a cushiony, lightweight texture that goes on silky smooth and blends effortlessly for comfortable wear. With a unique blend of ingredients infused with Hyaluronic Acid and Jojoba Seed Oils that boost hydration and maintains the skin's moisture creating that unique cushiony feel. TECHNOLOGY: Our ETHERALIST SKIN ILLUMINATING FOUNDATION contains light-diffusing particles and high-definition pigments that enhance the skin's appearance and create a smooth canvas on which to build any makeup look. Allowing for a silky-smooth foundation formula delivers medium coverage with a natural semi-satin finish. PACKAGING DETAILS: One Kevyn Aucoin ETHERALIST SKIN ILLUMINATING FOUNDATION (28 ml/0.95 FL. OZ.) packaged in a white Kevyn Aucoin branded poly bubble mailer. We bubble the interior of this specific packaging to protect and keep our Kevyn Aucoin products in a perfect and giftable condition during the order fulfillment process. Water-resistant and tear-proof, this packaging is tamper-evident when received.

• PRO TIPS: To boost radiance, combine with a bit of your favorite shade of Kevyn Aucoin GLASS GLOW FACE before applying it to the complexion. Also, use a deeper shade of ETHEREALIST FOUNDATION as a natural contouring shade.
• It is recommended for normal-to-dry skin
• Phthalates free