Pantene Pro-V Blends Rice Water Shampoo is a sulfate-free gentle wash crafted with a blend of potent rice water, Vitamin B5 and antioxidants to reduce hair loss and thinning due to breakage, protecting your hair's natural growth. This strengthening formula provides nutrient-rich sulfate free bond protection, to keep hair looking volumized and full with every wash. Every time you step into the shower, enjoy the protective cleanse of this sulfate-free shampoo. The Pantene Pro-V Blends Rice Water Collection has been developed to bring out the best of your hair, with nutrient-rich ingredients free from sulfates, silicones, parabens, dyes, and mineral oil. HOW TO USE Just massage into wet hair, lather, and rinse for gently cleansed, voluminous, full hair. For best results, follow with Pantene Pro-V Blends Rice Water Conditioner to reduce breakage and help hair grow strong and long. We strive to bring you innovative formulas using proven ingredients, so that every product we make helps you face the world with confidence. Transform the hair you have to the hair you want for more great hair days.