Curl Color Collection Temporary Color Gel. Medium Hold. Perfect for Curl Definition. Improves Hair Moisture 84%. Lasts up to one wash. About As I Am The Founder With 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry. R&D As I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house. Impact By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint. Clean Ingredients Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp. Curl Color Hot Red Performance Curl Color Hot Red On Hair