Savile Row Eau de Parfum Savile Row Eau de Parfum is a dynamic fusion of urban sophistication and natural allure. It effortlessly embodies a lifestyle that seamlessly integrates the vibrancy of the city and the refreshing allure of the outdoors, making it a perfect companion for the modern man. The subtle yet expressive nature of the fragrance ensures that you leave a lasting impression wherever you go, embodying a sophisticated presence. About Hugh Parsons In 1925 in London, Mr. Hugh Edward Lancelot Parsons founded his company at 99 Regent Street, as a manufacturer of silk ties and accessories. The first Eau de Parfum was created in 1998.