TOUCHABLY SOFT & BOUNCY CURLS FOR UP TO 72 HOURS This lightweight formula, with coconut & shea butter, can be used two ways. Use as a leave-in mask or as a styler to create touchably soft, manageable, hydrated & defined curls for up to 72 hours! LUXURY HAIR REPAIR WITHOUT THE $60 PRICE TAG Directions: Apply to damp or dry hair from root-to-tip using fingers to twist hair sections into desired curl patter. Leave In. Use daily to help keep curls hydrated & defined.