GREAT TASTING: Naturally sweet, soothing, and breath freshening licorice flavour toothpaste with a hint of mint, OPTIMUM ORAL HYGIENE: With 24 special herbal extracts for optimum oral hygiene, including NEEM and PEELU, ALL NATURAL TOOTHPASTE: with no artificial colors or sweeteners, SUPER CONCENTRATED FORMULA: each tube lasts 3x longer than regular toothpaste!, CLEAN TOOTHPASTE: Vegan, cruelty free, flouride free, gluten free, non GMO