AWARD WINNING MINT TOOTHPASTE: made from pure mint oils for a refreshing, cool, clean taste, OPTIMUM ORAL HYGIENE: With 24 special herbal extracts for optimum oral hygiene, including NEEM and PEELU, ALL NATURAL TOOTHPASTE: highly effective with no artificial colors or sweeteners, SUPER CONCENTRATED FORMULA: each tube lasts 3x longer than regular toothpaste!, CLEAN TOOTHPASTE: Vegan, cruelty free, flouride free, gluten free, non GMO