WHAT IT IS: Gently exfoliates to promote an optimal scalp environment., IDEAL FOR: All hair types seeking to gently exfoliate and purify scalp and strands., KEY CLAIMS: 2X shine after one use vs. unwashed hair., HOW IT WORKS: Dead Sea Salt buffs away dead skin cells. Infused with Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This vegan formula is made from 96% naturally derived ingredients.* *Using the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources., Color Safe.