SIMILAR TO HAIR GEL: Helps thicken, texturize and increase fullness to hair., LIKE HAIR GEL FOR MEN: Works well when a full texturized look is desired., KEY BENEFIT: High hold and low shine. Provides strong pliable hold with a matte finish., HOW TO USE: Apply to towel-dried hair and style as desired., WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.