SIMILAR TO HAIR GEL FOR MEN: WHIP is an airy, weightless styling cream that provides subtle texture and control for a natural, effortless look, without stickiness, HAIR TYPE/TEXTURE: Recommended for straight to wavy hair and those looking for a floppy, relaxed, natural style., HOLD & SHINE: Weightless formula distributes easily through hair., DESIRED RESULT: Light, pliable hold with natural shine for healthy looking hair., WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.