SIMILAR TO HAIR GEL: American Crew Fiber Grooming Foam is a lightweight, fibrous hair foam that provides long-lasting manageable volume with medium hold and natural shine, LIKE HAIR GEL FOR MEN: Use to create styles with reliable hold and volume; A great option for men with medium to longer length hair, KEY BENEFIT: Have your hair looking great everyday with the American Crew hair foam, HOW TO USE: Shake well before use; Apply a moderate dosage to damp hair; Allow to air dry naturally or style with a blowdryer as needed; Can be applied to dry or damp hair, WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.